Primera Technology, Inc.: Desktop Color Label Printer


Primera Technology, Inc., a manufacturer of specialized digital color printers, announced LX910, its newest desktop color label printer.

LX910 is Primera’s fastest-ever desktop color label printer. It can handle labels as wide as 8 in. and as small as 0.75 in. This unit It prints a 4 in. x 3 in. label with 50% coverage in less than six seconds. In addition, ink costs are the lowest ever from Primera. This is due to a new, ultra-high capacity ink cartridge. On the same 4 in. x 3 in. label, cost per label is around $0.03 each.

Although typical applications are for foods and beverages, the printer is also suited for laboratory, manufacturing, security, government and other market uses.

Compared to other printers that are comparably priced, LX910 is said to offer the following advantages:

• Print speed: best-in-class throughput at up to 4.5 in./second.

• Print quality: horizontal banding is a common problem with many lower-cost desktop color label printers. Not so on LX910. Banding is virtually eliminated – even on the faster print speeds.

• Interchangeable dye or pigment iinks: with a simple swap-out of ink cartridges, LX910 can print with dye-based ink for brilliant color. Or, choose pigment ink for maximum durability against water and UV light. Both types of ink work interchangeably on the same printer.

• Single-ink SKU: LX910 utilizes a new, ultra-high capacity single CMY ink tank that only needs users to replace and keep on-hand one ink tank instead of two or four. This keeps inventory simple and makes ink swaps fast and easy. Process black is dark and crisp and uses no more ink than a separate black ink tank would for printing the same amount of text or graphics.

• Low maintenance: No more clogged nozzles and unwieldy, expensive print head replacements. Users get a brand new print head each time they change the cartridge, simplifying maintenance and lowering ongoing operating costs.

• Metal case: instead of a cheaper plastic case that can break, LX910 has a tough, steel case with industrial-grade power-coated paint.

• Pricing and availability: LX910 sells for $2,695 in the U.S. (MSRP). It is now available on Primera’s online store, through select North American authorized resellers and worldwide through Primera’s authorized distributors.

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