Born as Oppo’s sub-brand, Realme is all set to increase the prices of its handsets courtesy the falling rupee against the dollar.
Madhav Sheth, CEO, Realme, has suggested that there may be a price hike of the Realme mobiles post Diwali. His tweet reads, "The rupee rates are falling and as a brand we actually work on low margins. It indicates that we might have to upgrade the pricing, just to make sure that we continue to give you the best technology in our upcoming offerings. We are trying to figure out a solution post Diwali."
The rupee rates are falling and as a brand we actually work on low margins. It indicates that we might have to upgr… https://t.co/ZavlOKfVcR
— Madhav Sheth (@MadhavSheth1) 1541174615000
Even though Seth did not confirm, we spotted a banner running on Flipkart stating the last time to buy the Realme C1 at Rs 6,999 as "the price [is set] to increase tomorrow" -- November 6. The device sells exclusively on the Walmart-backed e-commerce website.
The Realme C1 was launched in October and offers a 6.2-inch display with a notch on the top. It comes powered by octa-core Qualcomm Snapdragon 450 processor with 2GB RAM. It runs on ColorOS 5.1 based on Android 8.1 Oreo out-of-the-box and is backed by a 4230mAh battery. For imaging duties, it offers a 13-megapixel + 2-megapixel dual rear camera setup, and a 5-megapixel camera with AI Face Unlock support in the front.
Recently, Cupertino-based tech giant Apple also increased the prices of all existing older computers, just after the iPhone maker launched its latest lineup of Macs. At its Q4 earnings call results, the firm talked about the iPad and Mac sales in India. Apple CEO Tim Cook talked about the weakening of the Indian currency as a noticeable challenge. “The currency weakness has been part of our challenge there [India], as you can tell from just looking at the currency trends, but I view these as speed bumps along a very long journey, though. And the long-term I think is very, very strong there,” he added.