LOVE Island star Kendall Rae-Knight will be meeting fans at intu Merry Hill this weekend.
The launch will also be raising money for Black Country Woman's Aid's Go Purple campaign as part of national domestic violence awareness month, which the reality star is supporting.
There will also be 25 per cent off all products on the day, as well as face painting and a Play Your Cards Right game for youngsters and big kids alike.
Until October 14, customers will be able to donate money on the dedicated fundraising page www.wonderful.org/fundraiser/gopurplewithmobilise-c2d935f6 and £1 from each product or service purchased or booked at the kiosks in the will be donated to the Go Purple campaign.
A Mobilise Group spokesman said: "As our mission is to help customers express their style and embrace themselves, we want to support a local charity that embraces the same values of respect, equality, and safety as well as to raise awareness of how people can take action to help end domestic violence.
"We think they do an amazing job and wanted to take the opportunity of our launch as a way to also give back to the community."
The launch event will take place in Garden Court - by the M&S store on the lower mall - between noon and 3pm.