TAG Heuer Unveils the World's Most Expensive Smartwatch


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Tag Heuer on Wednesday unveiled what it is calling the world’s most expensive connected watch and there is little room for argument. The Swiss watch brand, which has previously focused on the digital advancements, modular construction and modern materials of its connected watches, has turned to adding a blinding amount of bling by adding gold and diamonds.

The price of this watch—the Tag Heuer 45 Connected Modular Full Diamond—comes in at a sparkling $180,000.

The $180,000 Tag Heuer 45 Connected ModularTag Heuer

The 45mm case is in made of 18k polished white gold, and covered in 589 VVS diamonds (VVS is a clarity grade that is just below the two highest grade of Internally Flawless and Flawless). The baguette shaped diamonds adorn the bezel (78), the lugs (16) and the bracelet (495), with a total weight of 23.35 carats.

A close view of the baguette diamonds.Tag Heuer

One of the important details about the Connected Modular watch is that its modular concept allows it to be replaced by a mechanical watch head. Not to be left out the Caliber 5 mechanical module features a bezel paved with 72 1.5 mm round diamonds.

The modular connected watch was developed in collaboration with Intel and GoogleTM.

TAG Heuer Connected Modular made of white gold and paved with baguette diamondsTag Heuer

This isn’t the first time Jean-Claude Biver, Tag Heuer CEO, turned to baguette diamonds to generate headlines for his watch companies. In 2012, when he was the head at the Hublot watch brand, he introduced the Hublot $5 Million Big Bang with an 18k white gold case paved with 302 baguette diamonds, a white gold dial with another 179 baguettes and an 18k bracelet with 782 baguette diamonds. In the previous two years he introduced $3 million and $1 million versions of the Hublot Big Bang.

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Tag Heuer on Wednesday unveiled what it is calling the world’s most expensive connected watch and there is little room for argument. The Swiss watch brand, which has previously focused on the digital advancements, modular construction and modern materials of its connected watches, has turned to adding a blinding amount of bling by adding gold and diamonds.

The price of this watch—the Tag Heuer 45 Connected Modular Full Diamond—comes in at a sparkling $180,000.

The $180,000 Tag Heuer 45 Connected ModularTag Heuer

The 45mm case is in made of 18k polished white gold, and covered in 589 VVS diamonds (VVS is a clarity grade that is just below the two highest grade of Internally Flawless and Flawless). The baguette shaped diamonds adorn the bezel (78), the lugs (16) and the bracelet (495), with a total weight of 23.35 carats.

A close view of the baguette diamonds.Tag Heuer

One of the important details about the Connected Modular watch is that its modular concept allows it to be replaced by a mechanical watch head. Not to be left out the Caliber 5 mechanical module features a bezel paved with 72 1.5 mm round diamonds.

The modular connected watch was developed in collaboration with Intel and GoogleTM.

TAG Heuer Connected Modular made of white gold and paved with baguette diamondsTag Heuer

This isn’t the first time Jean-Claude Biver, Tag Heuer CEO, turned to baguette diamonds to generate headlines for his watch companies. In 2012, when he was the head at the Hublot watch brand, he introduced the Hublot $5 Million Big Bang with an 18k white gold case paved with 302 baguette diamonds, a white gold dial with another 179 baguettes and an 18k bracelet with 782 baguette diamonds. In the previous two years he introduced $3 million and $1 million versions of the Hublot Big Bang.

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