Social Media


How to Use IGTV: The Complete Guide for Marketers

IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement


11 of the Best Social Media Analytics Tools (Free and Paid)

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is


How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every minute, live


The Ultimate List of Social Media Definitions You Need to Know in 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media


A Guide for Health Professionals

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for


How to Use Social Media for Crisis Communications and Emergency Management

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre of


Benefits, Challenges, and How it’s Used

Social media in government is a game changer. After all, not many things have changed the way the public interacts


How to Host a Successful Virtual Event: Tips and Best Practices

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us


Adapting to More Digital and Social Ways of Being in a Time of Crisis

A few weeks ago I was happily working away on a talk for Adobe Summit in Las Vegas. The topic?


Staying Connected During a Crisis—A Quick Note From Our CEO

By now, you’ve seen a flood of emails and blog posts from businesses about their response to COVID-19. All the