Social Media

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How to Create a Successful IGTV Series: Tips and Examples

Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy.

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How the Facebook Algorithm Works in 2020 and How to Work With It

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm.

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How to Create a Social Media Content Calendar: Tips and Templates

A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like a

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How to Manage Social Media for Business in Only 18 Minutes a Day

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire

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12 Tactics that Actually Work

Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s second-largest

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Facebook Analytics and Insights: A Guide for Beginners

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data

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100+ Social Media Demographics that Matter to Marketers in 2020

Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: How? Simple: The best

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How to Make Your Own Instagram AR Filters: A Step-by-Step Guide

If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way to engage

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10 Reasons Celebrities Are Better at Instagram Than Brands

Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs an

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How to Get On The Instagram Explore Page in 2020

Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier.