Social Media


How to Create a Successful IGTV Series: Tips and Examples

Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy.


How the Facebook Algorithm Works in 2020 and How to Work With It

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm.


How to Create a Social Media Content Calendar: Tips and Templates

A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like a


How to Manage Social Media for Business in Only 18 Minutes a Day

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire


12 Tactics that Actually Work

Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s second-largest


Facebook Analytics and Insights: A Guide for Beginners

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data


100+ Social Media Demographics that Matter to Marketers in 2020

Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: How? Simple: The best


How to Make Your Own Instagram AR Filters: A Step-by-Step Guide

If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way to engage


10 Reasons Celebrities Are Better at Instagram Than Brands

Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs an


How to Get On The Instagram Explore Page in 2020

Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier.