How to Link Instagram to your Facebook Page in 4 Easy Steps


Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article.

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages.

Of course, with Hootsuite, social managers with connected accounts could do this a long time ago.

Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts.

Why link your Instagram to a Facebook page

These are the key benefits available when you link your Instagram account to a Facebook page.

Build customer trust

Don’t overlook the importance of providing a smooth online experience for customers. By connecting your accounts, your followers can have confidence they’re dealing with the same business, and you can offer seamless interactions.

Schedule posts across platforms

If you have a busy schedule or run multiple accounts, you already know the benefits of scheduling posts. To schedule posts for Instagram and Facebook on Hootsuite (or another social media management dashboard), you’ll need to connect your accounts.

Respond to messages quicker

When you link your Instagram and Facebook accounts you can manage your messages in one place. This makes it a lot easier to maintain a quick response time, and gives you access to more inbox tools, from customer labels to message filters.

Get sharper insights

With both platforms connected, you can compare audiences, post performance, and more. See where your organic efforts are taking off, and identify where it makes the most sense to invest in promotions.

Run better ads

In some regions, you need to link a Facebook page to run ads. Even if it’s not required, connecting accounts allows you to run ads on both platforms and pay for them in one place.

Open an Instagram shop

If you’re interested in selling products or services on Instagram, you need a linked Facebook page to set up a shop. By connecting accounts, you can also sync business info and use features like appointment buttons and donation stickers.

Pro tip: Hootsuite users with ecommerce businesses can include products from their Shopify stores in posts with the Shopview app.

How to link your Instagram account to a Facebook page

So you have an Instagram account and a Facebook page, but they’re not linked. To start, make sure you’re an admin of the Facebook page you wish to connect. And if you haven’t yet, convert to an Instagram business account.

Then follow these steps:

From Facebook:

1. Log in to Facebook and click Pages in the left menu.

2. From your Facebook page, click Settings.

3. Scroll down and select Instagram in the left column.

4. Click Connect Account, and fill in your Instagram username and password.

From Instagram:

1. Log in to Instagram and go to your profile.

2. Tap Edit Profile.

3. Under Public Business/Profile Information, select Page.

4. Choose the Facebook page you wish to connect to. If you don’t have one yet, tap Create a new Facebook page.

Need a little help? Here’s how to create a Facebook business page.

How to change a Facebook page linked to Instagram

Need to change the Facebook page linked to your Instagram account? Start by disconnecting the Facebook page you have connected:

1. Log in to Facebook and click Pages in the left menu.

2. From your Facebook page, go to Settings.

3. In the left column, click Instagram.

4. Scroll down and under Disconnect Instagram, click Disconnect.

change Facebook page linked to Instagram

You’ve now disconnected your Facebook and Instagram accounts. Follow the How to link your Instagram account to a Facebook page instructions to add a different page.

Having some trouble? Troubleshoot different connection issues with this help article.

Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.

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