How to Perfect Your TikTok Schedule and Schedule TikTok Posts


TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike.

The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance.

This means you can plan your content ahead of time and have it go live at a time when your audience is most active. This is perfect for those who want to post consistent content but don’t have time to do it all in one day.

With this update, TikTok has made it easier than ever to get your content out there and seen by the people who matter most, even when you’re on vacation.

So what are you waiting for? Here’s how to schedule posts for TikTok!

How to schedule posts for TikTok (the real way)

Okay, sure. Before the release of the native TikTok scheduler, there were some third-party apps that claimed to let you schedule your posts. But in order to do so, you had to first export your videos from TikTok and then use the app to upload them again.

And, if you wanted to make any changes (e.g., caption, privacy settings), you’d have to go back into TikTok and make the changes in the app after your post was live. This system was tedious and ineffective.

But now, with the native TikTok scheduler, you can actually schedule TikTok posts with ease. Here’s how.

Step 1: Log in to TikTok on your web browser

Currently, the TikTok scheduler is only available on a web browser, but we do hope to see in-app integrations coming soon.

To use the TikTok post scheduler, head over to and log into your account.

Once you’re in, click on the Cloud icon at the top right-hand corner of your feed. This will take you to the TikTok upload page.

cloud icon top right-hand corner of feed

Step 2: Create and upload your video

Next, upload and edit your video to the TikTok platform. Here, you’ll be able to add hashtags, edit the cover image, choose who can see your video, and set privacy settings. You can also specify if other TikTok users can make a duet from your video, or leave comments.

Step 3: Schedule your video

Once your video is ready to post, toggle the Schedule button on. Select the date you’d like to post it, and you’re all set!

schedule video button

Unfortunately, just like regular posting, you won’t be able to edit your video once it’s scheduled. If you need to make any changes to your post, you can delete the scheduled post and re-upload it after making your edits.

What is a good TikTok schedule?

To ensure that your videos are seen by as many people as possible, it’s important to schedule them according to when your audience is most active on the app.

Like any social platform, there are good and bad times to post to TikTok. According to our TikTok experiments, the universal best times to post on TikTok are:

  • Tuesday at 7 am
  • Thursday at 10 am
  • Friday at 5 am

Learn more about the best times to post on TikTok in our complete guide.

There are a few things you’ll need to take into account when scheduling TikTok posts. Knowing where your audience lives, what kind of content they want to see, and how frequently you need to post to keep them engaged are all important factors.

If you’re ready to start scheduling TikTok posts, review these quick tips first.

Build a TikTok content calendar

Content calendars can help you plan your posts in advance, so you’re not scrambling to come up with ideas at the last minute. They can also save you from making spelling or tone mistakes, and help you time your posts to reach the largest possible audience.

There are a few different ways you can create a content calendar. You can use a template, like the ones found in this blog, or you can create your own using a spreadsheet or calendar app.

If you’re building your own content calendar, make sure to fill in all the relevant information for each post, including:

  • The date and platform you want the post to publish on
  • Any relevant KPIs
  • Platform-specific criteria like Stories, Reels, or Feed posts
  • A brief description of the content

The more detailed your calendar is, the easier it will be to populate it with content. Once your calendar is complete, you can start building your content on TikTok and using the TikTok scheduler to publish it at the best time for your audience.

Watch this quick video to learn more about creating a high-performing content calendar.

Time zones matter!

If most of your followers are in a different time zone than you, posting at midnight in your time zone might not be the best time to reach them.

The easiest way to find out when your audience is online is to check your Business or Creator account analytics:

  1. Navigate to your profile page and tap the three lines in the top right of the screen.
  2. Click Business Suite, then Analytics

Here, you’ll see a graph that shows the hours of the day when your followers are most active on TikTok. You can also see how many views and likes your videos received during different hours of the day.

graph of follower activity including videos followers watched and listened to

Source: TikTok

Keep in mind that these analytics represent your followers as a whole, not just your organic audience. If you’re targeting a specific audience with your content, you’ll want to research their activity patterns separately.

Use past posts to inform your schedule

When in doubt, review your best-performing posts to see when they were published. Chances are, your audience is more active at those times.

You can use TikTok Analytics to see how individual posts are performing. This includes data on views, likes, comments, and posting times.

Here’s how to do this:

  1. Go to your Business or Creator Analytics page (follow the steps listed above)
  2. From the top menu bar, choose Content
  3. Click individual posts to see how they performed

Business or Creator Analytics page

Source: TikTok

Check out our guide to TikTok analytics to learn how to analyze your TikTok performance.

Make a plan to post consistently on TikTok 1-4 times per day

We all know consistency is key when it comes to social media. If you want to build a following on TikTok, you need to post content regularly. But what’s the best way to do that?

First off, TikTok recommends posting at least 1-4 times per day if you want to see results. Features like the For You page are constantly refreshing, so if you don’t post frequently, your content will get buried.

The great news is, the TikTok scheduler makes it easy to post consistently. You can add videos to your queue up to a week in advance, and the app will publish them automatically at the times you specify.

But, don’t post for the sake of posting

Now that you have a TikTok scheduler, you may be tempted to schedule large swaths of content all at once.

But don’t forget, authenticity is key on TikTok!

Businesses succeeding on TikTok create authentic content that closely aligns with the community and the native TikTok experience.

One way to make sure your videos are top-notch is to keep an eye on the trends. Pay attention to what’s popular on TikTok at the moment, and take advantage of platform-specific features like Duets, Stitches, and music.

That way, when new users discover your content, they’ll be more likely to stick around and engage.

The new TikTok scheduling tool is an exciting addition to an already powerful social app. By bringing strategy to your spontaneity, you can create even better content and reach new audiences.

Ready to launch your business into the TikTok marketplace? Check out our guide to using TikTok for business here.


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